Currently, every YouTube channel creator uses different marketing strategies. According to reports, 4 out of 5 YouTube videos fail to make it to the top videos because of poor marketing strategies. Previous video marketing strategies and tips are of no use or have a very little impact on the present YouTube algorithm. As YouTube has changed its algorithm, there is a need for implementing new strategies in order to grow your YouTube Channel.
In this article, we are sharing some amazing tips and tricks. By using the below-mentioned tricks and tips, you will be able to take your YouTube channel to a whole new level.
Tips to grow YouTube Channel in 2018
Create videos based on a single keyword
This principle might sound very simple, however, is ignored by many. This trick is very similar to writing a blog post. Here also, it is advisable to create a video based on a particular keyword.
For this purpose, using KeywordTools.io is advisable. With this tool, you will be able to find out most searched keywords in your niche. Picking a keyword before creating the content is a good idea as it helps in better content creating process. By picking the keyword before, you will be able to plan the content better.
Optimize the title and description of the video
Apart from Google, YouTube is one of the largest search engines. If you want your videos to rank better, you need to optimize the title and description properly.
Your video title must be catchy and at the same time must contain the keyword. Often people make a huge mistake by ignoring the video description and end up writing a not-so-good description. Whereas, people must start treating video descriptions like small blog posts.
According to experts, you must add the keyword in the first two sentences of video description. However, you must also avoid stuffing your video description with keywords as it may get your channel penalized.
It is always a good idea to write your video description like a transcription of your video.
Make eye-catching thumbnails
Similar to how to write description perfectly, creating eye-catching video thumbnails is also very important to grow your channel. Videos having catchy thumbnails tend to rank higher in youtube searches.
Videos having better thumbnails win the race of click-through-rate (CTR). In other words, Google and YouTube calculate CTR as a ranking factor which is one of the factors for better SEO.
Engage with your audience via YouTube comment
YouTube channels having high engagement rate is always rewarded. High engagement includes having more number of comments along with watch time and overall time spent on the channel.
Apart from these, it also includes factors like the number of likes and dislikes. To make your channel grow, it is necessary to interact with your audiences in the comment section. It will not only increase the engagement rate but at the same time will help in moulding your online community better.
So, these are some of the tricks and tips which must be used in 2018 in order to grow YouTube channel and compete with channels having latest marketing strategies.